Retailers & Partnerships


No supplier


"Brilliant service, delivered next day, very helpful staff. Will use again!"

Phone: 0118 903 5210


Who are we?

Established in 2003, Primrose are a family-run online retailer based in Reading, Berkshire and we have been trading and expanding ever since (14 years strong). In 2012 we secured an investment by the BGF to help us grow further and provide our customers with the continued excellence they have come to expect from us.

Everything is based in-house which allows us to focus our passion on what we do best - providing a great range of products with the best prices and knowledgeable customer service.

Our team of buyers are devoted to developing the best products at the best prices and always strive to innovate, improve and develop our product ranges. All of our products have been chosen to meet our exacting standards for quality, craftsmanship and value for money and every order is backed by our no quibble guarantee - The Primrose Promise

UK based Customer Service Team

We pride ourselves on our first-class customer service department. Our highly trained and experienced customer service team not only deal with the day to day customer enquires with order, but also have an extensive knowledge of our product range and are able to answer the most challenging of questions.

We don't outsource our phones to a call centre - the people who answer the phone and respond to your emails are the people who help choose and develop our products and are also users of them. They're also the ones that are there to sort things out in the unlikely event of a problem. You are guaranteed to be in good hands with them from the first click on our site to your items being safely delivered to your home and garden. We make the process simple by being available on the phone, by email and even online chat.


Display Shop